Family holidays, conventions, and exhibitions. Infrastructure developments will also add to the Macau mix. At this point, companies in China are focusing now on a convention-based Integrated Resort business model like Las Vegas, that is helping to generate diversified cash flows and profit from mass players and non-gaming segments. With more entertainment, the average number of days stayed is in 4,4 days for Las Vegas, has outpace Macao with only 1,4 days. However, 69% of visitors say they have gambled at least once in the visit and 51,8% attended a show in 2016. This reinvention process can be observed in the visitor’s profile where only 4% come to gamble as a primary purpose of current trip in 2016. A new $2.3 billion Global Business District convention.A more diversified offer in shopping, entertainment, sightseeing, world class restaurants, etc.The Strip now has 150K hotel rooms and room supply has grown +100% over the past 20 years.1 destination for conventions with 6,8 Millions people in this segment.

Over the years, Las Vegas has also translated its tourism expertise into another business opportunity it is the United States’ No.

45,6% of the total visitors travel by plane.

Its airport, McCarran International, ranks eighth in the world in takeoffs and landings.

Las Vegas reinvention overtime and still more to comeĪccording Las Vegas visitors Bureau, Las Vegas has 55,8 millions annual visitors in the form of world-class resort hotels with gambling, entertainment, shopping, fine dining, and luxury spas. Lets’ see some indicators from both tourism destinations: According the IMF (International Monetary Fund it would take Macao SAR about 30 years to have a similar level of diversification of Las Vegas. Source: Own calculation based on UNLV, Center for Gaming Research and DICJ Government Statistics Macau 2016.Īt present, non-gaming tourism in Macao is only 20 percent of total, well below the 66 percent of Las Vegas. Source: Own calculation based on UNLV, Center for Gaming ResearchĬomparing this reality in Las Vegas with another important gaming destination like Macao, we have the following charts. Las Vegas Revenue Mix changing over the yearsĪccording UNLV in 2016, non-gaming revenue accounts around 66% of Las Vegas’ total revenue mix as a result of the market evolving over the past sixteen years into a more complete tourist destination with hotel, entertainment, retail, and F&B/fine dining becoming increasingly important revenue drivers.

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